At Caperion, we're dedicated to rearticulating the concept of marketing to make it more strategic, more data-driven, and more accountable than ever before. We aggregate all the touch points a customer has with your organization, distilling this information into Big Insights that drive strategy and results. Customer understanding is the foundation of strategic efficacy. At Caperion, we believe that principle applies across all customer segments. Perhaps no other industry is in the throes of more disruptive change than healthcare delivery.
philosophy and approach philosophy and approach
philosophy and approach

Caperion is dedicated to rearticulating the concept of marketing to make it more strategic, more integrated, and more accountable than ever before.

Caperion’s seasoned strategic consultants lead a process designed to give you a deeper understanding of your customers, your culture, your operational assets and constraints, your business priorities and critical success factors.

Caperion’s integrated marketing approach, based on our Customer Engagement Model, provides multiple pathways for connecting with your customers by:

  • Identifying the key expectations of your customers, along with your organization’s ability to meet those expectations. If delivery disparities exist, we seek ways to bridge those gaps for the seamless delivery of your brand promises.
  • Developing a focused strategy to deploy messaging against multiple channels to optimize your customer engagement opportunities.
  • Executing – Measuring – Analyzing – Adjusting. Continuous measurement throughout campaign execution allows us to calibrate tactics and maximize the impact of your investment.
Strategic Process People
Strategic Process

Bob St. Claire, President

Bob’s career as a healthcare consultant has spanned over 25 years, providing clients with strategic counsel on their organizations, their stakeholders and their customers. His experience includes multi-tiered health systems, critical access hospitals, primary and specialty care physician groups, health insurance, medical device and equipment firms and staff development/mentorship. He is a featured lecturer at Ball State University on strategy and marketing, and in 2008 self-published his first book, “Code Blue”, describing his perspective on how health systems could develop competitive advantage.

Ken Haupt, Senior Vice President

A self-described “healthcare lifer”, Ken’s work during the past 25 years have helped healthcare organizations grow their revenue and analyze the customer intelligence that drives marketplace success. He devoted 10 years to various positions within the marketing department at St. Vincent Health in Indianapolis, and served five years as the Director of Marketing for OrthoIndy, a private practice of more than 60 orthopedic surgeons. Since joining Caperion, Ken has worked side-by-side for clients including Adena Health System, St. Vincent Health, Saint Joseph Regional Medical Center, eProtex, CorVasc and Alexian Brothers Health System.

Curt Chuvalas, Creative Director

Curt is an accomplished creative thinker, art director and winner of many prestigious industry awards. His clients have included Guidant Corporate, RCA, Steak n’ Shake, Delta Faucet, Simon Malls, Masco Corporation, University of Chicago Health System, The State of Indiana, United Kentucky Bank, Jewish Hospital, Memorial Hospital, Alexian Brothers Health System, Langham Logistics, St. Vincent Health, Adena Health System, St. Joseph Regional Medical Center, Carondelet Health System, ITT Educational System, Butler University MBA, Merchants National Bank, Pizza Hut and AutoSource.

Mark Carrel, Creative Director

For over 30 years, Mark has been a copywriter, creative director, Agency owner and partner at Bloomhorst, Story O’Hara (now Publicis). His experience has included healthcare, consumer products, economic development, logistics and tourism on behalf of clients like Simon Property Group, St. Vincent Health, Sagamore Health Network, Delta Faucet, Indiana Economic Development Corporation, Indiana Convention and Visitor’s Association, Hoosier Energy, The University of Chicago Hospitals, Defender Direct, Kiwanis International, IVY Tech State College, UIndy and many others.

Karen Porter, Senior Strategist

Karen has worked in senior healthcare executive positions for over 25, bringing a well-rounded blend of clinical experience, physician relationship development, operational leadership and health system planning and strategy. Her expertise includes strategic planning for hospitals/health system and their service lines, organizational development and start-up operations, clinical performance improvement, specialty hospital management, physician relations, and leadership education and facilitation across all levels of healthcare organizations, from front line associates to the Boards of Directors.

Steve Preston, Senior Strategist

With over three decades of healthcare marketing experience, Steve is a thought leader on client engagement in the realm of healthcare digital strategy. His background includes strategic planning and market research for over 60 hospitals and health systems nationwide, along with pharmaceutical companies, medical products, pharmacy, professional liability and health insurance companies. His clients have included such leading names as Lilly, Pfizer, Baxter, Georgetown University Medical Center, St.Vincent Health System, St. Joseph Hospital/Creighton University Medical Center, Texas Heart Institute and many others.

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716 Adams Street
Carmel, IN

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We don’t always have open positions, but we’re always on the lookout for curious, driven, strategic thinkers. If you think you fit the bill, please attach your resume here.






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