3 Reasons Sales Teams Should Have a Social Strategy
Posted November 08, 2016 by caperion
Print is dead. Twitter is for millenials. Facebook is for moms. LinkedIn is for the unemployed.
Quite often we hear these hyperboles around how content is consumed. None of it is true. In fact, Facebook, Twitter, print media, billboards, television, radio, etc. all remain very effective forms of communication to the consumer. It is not necessarily a question of what medium is being used, but what message resonates most with the audience you are trying to reach.
As an example, we dive into a surprising theory as to why social networks can be beneficial to your sales team members. A recent study completed by the Sales Management Association surveyed 140 firms and discovered that 96 percent use LinkedIn once a week and spend an average of six hours per week on the site. The study also found that 2/3 of the firms have zero social media strategy, and 80 percent of the sales team believed that they would close more deals with greater social media presence.
Why should a sales team consider a social selling strategy? We dive into three reasons below: