- Women’s health is a key service line for the St. Vincent Hospital system, an Ascension subsidiary, including:
- Pelvic health
- Breast health
- Heart health
- Develop an engagement platform to drive patient volume
- Customize messages for various products by customer personas
- Caperion encouraged women to think about their health through an engagement platform anchored by the hashtag #taketime4u.
- A broad mix of traditional and digital media was used to target, engage and drive return use of the #taketime4u platform, including radio, out of home, print, place based activations, email, blog posts, organic and paid social media, digital advertising placements and a branded internet radio station.
- Active engagement with St. Vincent brand fans, followers and those who themselves engaged with the organic social posts was crucial to driving meaningful user interactions