This focus was, at times born out of well-considered strategy. However, in many instances the strategy was discounted to satisfy a tactical reaction based on other stimuli.
At Caperion, we believe it’s time to alter this history and begin to elevate the value of marketing within healthcare. We have worked for a number of years redefining the value proposition of marketing, particularly in healthcare. In partnership with other healthcare marketing executives, physicians and clinical leaders, Caperion developed a formula to guide marketing activity designed to drive greater accountability.
Marketing budgets continue to be scrutinized both for efficacy and spend. Identifying measurable campaign objectives with anticipated return on investment and reporting progress against the objective on a consistent basis positions marketing within the C-Suite as an accountable, revenue producing department.
There’s no other agency that understands healthcare like we do. That’s a bold statement that we can back up with over 60+ years of experience on the delivery, supply and payor sides of this vertical. Not only do we know healthcare, we know how to generate revenue right to the bottom-line of hospital systems; we have demonstrated proof. Call us – we would love to help your marketing efforts become a revenue producer instead of a cost center.