How We Help
Identify your customer and his/her expectations. Critically evaluate your organization’s ability to meet those expectations. Develop ways to bridge that gap. That’s our approach to strategy.
Strategy aligns the needs of your business with the needs of your customers. It sets the table for your value proposition, your brand positioning, and your digital deployment plan.
It’s been our mantra for years. A sound strategy can carry a mediocre message. But even brilliant messages will fail when based on a flawed strategy.
Account service is the undisputed nerve center of Caperion. It’s where strategies are formed, tested and calibrated. It’s where customer intelligence is gathered and where creative execution is vetted to ensure that it resonates with customers. Account Services drives deployment plans in traditional and digital media, and analyzes responses to ensure optimal performance.
But most importantly, account service is dedicated to forming trusted relationships with our clients. Partnerships that often last for decades. Our seasoned account service professionals constantly challenge our clients and ourselves, because we believe “good” is the enemy of “great.”
As unapologetic advocates for our clients, only great will suffice.
Caperion doesn’t have a “creative department.” That’s by design. As alumni of traditional marketing firms, we saw where the same bullpen of creative practitioners, no matter how talented, weren’t always the right choice for every assignment. Communications channels that became more fragmented and complex only exacerbated that reality. Rather, Caperion draws from a diverse base of creative professionals to meet the particular needs of each assignment. Some have been trusted colleagues for many years. Others interject new thinking and energy to push the boundaries of emerging media opportunities.
In each instance, our account service professionals represent the interests of our clients and their customers, from concept through production, to ensure our creative product is on strategy, on time and on budget.
Messages and media deployment don’t live in isolation. Not in today’s multiscreen world. Social campaigns are promoted on billboards. TV spots push content created by consumers. Place-based sponsorships display interactive digital components. Integration can be powerful and enable brands to share stories in ways that were unavailable prior to the digital revolution.
Our customer engagement process spans the landscape of channel opportunities, and how they interact with one another. Innovative ways to amplify content. Reach influencers. Demonstrate thought leadership. With so many venues at our disposal, it’s never been easier to reach customers, or harder to engage with them in a meaningful way. Every new app, every innovative device simply adds to the complexity.
That’s a challenge we find irresistible.