Print is dead. Twitter is for millenials. Facebook is for moms. LinkedIn is for the unemployed.
Quite often we hear these hyperboles around how content is consumed. None of it is true. In fact, Facebook, Twitter, print media, billboards, television, radio, etc. all remain very effective forms of communication to the consumer. It is not necessarily a question of what medium is being used, but what message resonates most with the audience you are trying to reach.