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Tag: social media

Posted January 04, 2017

How do I reach a C-Suite level executive with my message? This question has been posed to us on more than one occasion in the recent months. When we begin to answer and talk about an integrated marketing approach that is led through digital channels, we have encountered some resistance to the notion that C-Suite…

Posted November 08, 2016

Print is dead. Twitter is for millenials. Facebook is for moms. LinkedIn is for the unemployed.
Quite often we hear these hyperboles around how content is consumed. None of it is true. In fact, Facebook, Twitter, print media, billboards, television, radio, etc. all remain very effective forms of communication to the consumer. It is not necessarily a question of what medium is being used, but what message resonates most with the audience you are trying to reach.